In the late 1950's machines were being invented such as the color-sonic in the USA which allowed artist to create short films to accompany their music, and in 1956 the increase in television brought new artists to perform and popular music rose.
In the 1960's producers would begin to pre-record the singing and film at locations with artists miming the lyrics and in 1964 Top Of The Pops was first aired on the BBC.
In 1967 after releasing their first feature in 1964 called A hard days night which was a film showing people the life of The Beatles for a few days and included some of their songs which involved them being themselves increasing the popularity of the film:
The Beatles produced the television film, the Magical mystery tour which contained music videos such as that for Flying:
This music video in the film was largely unsuccessful due to a combination of televisions still being uncommon so the audience size was reduced and the fact that television was black and white which made the video more unpopular.
and the video for I am the walrus:"The first line was written on one acid trip one weekend. The second line was written on the next acid trip the next weekend"
However in the late 1960's when these videos appeared the ideologies were different and drug use was a relatively normal activity as people didn't realise the dangers associated with it. The connection to drugs in this video caused no problems as there were no rules against it and in general no rules for music video content.
In 1975 Queen released the music video for Bohemian Rhapsody. Upon it's original release it was unpopular and was at the bottom of the charts, however when the music video was released it reached the top of the charts. Bohemian Rhapsody was the first video to be shot using VHS which was a huge advancement in quality for the video. The video was also appealing to the audience due to the effects in the video created by lighting and camera angles.
Under 10 years later in 1990 Madonna released the video for Vogue which appealed to women with it's reference to the popular magazine. It's use of effects and references to previous stars such as Marilyn Monroe with the way she dresses also shows advancement for music video as it was deliberately shot in black and white although technology had far advanced beyond this showing the way the use of effects can change the video.
By 1998 choreography by the artist in music videos was extremely popular after the use of it in Thriller.This is repeated in Britney Spears Baby one more time. This video also shows how the use of women as sexual objects had advanced. This video appealed to both young men and women for different reasons.
Music videos also began to be used to present messages from artists such as in 2003 when the Black eyed peas released Where is the love and in 2008 when Beyonce released the hugely simple and popular video for Single ladies which promoted female empowerment as with her 2011 video for Run the world (Girls) which carried a similar message. The technological advancement and increase in television channels that display music videos e.g. 4music has allowed for bigger more impressive effects such as those in Mark Ronson's Uptown funk in music videos whilst other videos are staying simple yet very effective such as Rihanna, Kanye West and Paul McCartney's Four Five seconds video. ( This video also shows the advancement of music videos featuring certain people such as Paul McCartney's advancement from The Beatles).
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