Mock exam music video first draft

Music video storyboard (mock exam)

Cinematography development

Pan shot:

Tilt shot:

Tracking shot:

Dolly shot:

Hand held shot:

High angle shot:

Low angle shot:

Establishing shot:

Close up shot:

Extreme close up shot:

Pull focus shot:

Shot reverse shot:

Match on action shot:

Graphic match shot:

Eye line match shot:

POV shot:

Cut away shot:

Montage:

Demographics

demographics

dɛməˈɡrafɪks/

noun

statistical data relating to the population and particular groups within it.

"the demographics of book buyers"

Source: https://www.google.co.uk/search?safe=strict&site=&source=hp&q=define+demogrpahics&oq=define+demogrpahics&gs_l=hp.3...1007.4698.0.4977.24.12.0.0.0.0.940.1769.6-2.2.0....0...1.1.64.hp..23.1.828.0.ZpaVWxZn8LM

From a media perspective this means that depending on different factors e.g. social class (as demonstrated by the table below) and gender the population may be more likely to receive certain media texts because of the group that they are in.

It is important to understand demographics when producing a product as it can help to understand what to include in the product to make it appeal to the target audience for the product. The choices the institution makes can change the appeal to different audiences and the meaning of the product e.g. the casting for the music video must be relatable to the target audience otherwise it will not appeal to them as much and the impact of the song will change. How it is marketed is also important e.g. If the target audience is a younger age group then marketing on social media might work well but if the target audience is and older age group then advertisements on radio stations that this age group listen to may be more effective.

The industry currently appeals to the demographic of the genre of music I am exploring as they recognise that the audience for this genre is mostly from teenagers up to the age of around mid -30's. This means that the music is sold as downloads which would appeal more to the younger audience and as CD's and even Vinyl which may appeal more to the older end of the target audience. It is sold both online and in shops helping it to reach the target audience easier and the artists (In their 20's) are relatable to both ends of the target audience. They go on tours which can be attended by all ages in the target audience and also have a YouTube channel so the audience (the younger end mostly) has access to the music videos for any songs they produce. The artists use television adverts which reach the entire target audience and have merchandise which can be bought online from their own websites and in shops which will help them reach all ages of their target audience. The media represent this genre as caring more about the music than the fame they get from it. They are represented as more down to earth artists than those in other genres such as Pop, which would appeal to their target audience as it makes them more relatable.

For the social demographic A they would be more likely to listen to classical music. This may be because it is music that is stereotypically associated with their social status and therefore they will conform to this stereotype and listen to this kind of music. 

They may also listen to radio stations such as BBC radio 3 which plays classical and serious music.

The ideology behind this product is sophistication which would appeal to the target audience in social demographic A as they can relate to this being from the middle class of society.

For social demographic B they may listen to more diverse music. As it covers people in positions such as teachers and media workers they will be exposed to more areas of music and so will have a larger range of music to listen to. They may listen to slightly older mainstream music or current mainstream music e.g. Top 40

For social demographic C1 they might be likely to again listen to different areas of music. Like social demographic B they would be exposed to a wide range of people die to jobs such as being a nurse. This may mean that they listen to whatever music is on in the hospital or for office staff whatever music is on in the office.This music is likely to be from a mainstream radio station such as BBC radio 2 (The most listened to radio station in the uk) which plays more adult orientated pop music both classic and current. This means that they are exposed to this kind of music and may continue to listen to it outside of work or at home.

For social demographic groups C2 and D they will again listen to music that plays in the workplace. However because their positions are manual work they are most likely to be working class which means that they are most likely to listen to radio stations such as BBC radio 1 and Capital FM. These radio stations play more youth orientated pop and hit music.

However they may also listen to stations such as BBC radio 2.

For social demographic E they may be more likely to listen to many areas of music. As this area covers people from students to pensioners the type of music they will listen will vary. Students are more likely to listen to popular music (top 40) or more alternative genres. This may be because the type of music a person listens to can be a part of their identity and so this age group may listen to different types as they try to find a genre that they like. Pensioners however are more likely to listen to music from when they were younger. This group will cover a lot larger area of music genre.

Gender:
Different genders would be more likely to listen to different kinds of music. 

Source: http://static.echonest.com/charts/gender_specific_top_40/

As this chart shows there are more rap and rock genred artists in the male top artists than on the female top artists whereas there are more pop genred artists on the female top artists than on the male top artists. This is also shown in the audience for Capital FM which plays the UK top 40 mostly.

Age:
People of different ages are likely to listen to different genres of music. For example those in higher demographics such as A and B are likely to be older and will more likely listen to older music or older artists from when they were a bit younger. People who fall into demographic E are likely to be students and as the main consumers of radio stations such as  Capital fm this age group are more likely to consume pop music or other music from the top 40.
Education:

 People from different educational backgrounds may listen to different genres of music. Those who have had a private education may fall into demographic A which means that they may be more likely to listen to the music described above (Classical music) Those who have had a state education may be more likely to listen to mainstream pop or alternative genres as they would most likely fall into lower demographic groups making them more likely to listen to the music described for those groups above.

Subculture:

People in different subcultures would have different tastes in music genre as their social groups would listen to different genres of music. Those in demographic group A would be in different social and cultural situations where they would be more likely to be exposed to classical music whereas people in the other demographic groups would be in social and cultural situations where they are exposed to more mainstream music genres e.g. for students in demographic E they would be exposed to music at college and university.

Geographic location:

People from different geographic locations with different lifestyles may listen to different genres of music. An example of this may be that people from areas of England such as Chelsea would be more likely to have lifestyles that listen to genres more associated with the higher demographic groups whereas people from areas such as Yorkshire would have lifestyles that would make them more likely to listen to genres associated with the lower demographic groups

Psychographics:

Location:

People from different geographic locations with different lifestyles may listen to different genres of music. An example of this may be that people from areas of England such as Chelsea would be more likely to have lifestyles that listen to genres more associated with the higher demographic groups whereas people from areas such as Yorkshire would have lifestyles that would make them more likely to listen to genres associated with the lower demographic groups.

Institution profile

An institution is a company that produces and/or distributes music. A radio station or music channel on television are institutions that distribute different genres of music.

Radio stations:

Name	Format	FM Frequencies	AM Frequencies	DAB Channels	Freeview	Freesat	Sky	Virgin
Absolute Radio	Adult-Orientated Pop/Rock Music	105.8 FM (London), 105.2 FM (West Midlands)	1197, 1215, 1233, 1242 and 1260 MW	11D (England, Wales and Northern Ireland) 12A (Scotland)	727	724	0107	915
Absolute 80s	Music from the 1980s			11D (England, Wales and Northern Ireland) 12A (Scotland)		726	0200	951
BBC Radio 1	youth-orientated pop music and talk	97.6 - 99.8 FM		12B	700	700	0101	901
BBC Radio 1Xtra	Urban Music, Hip Hop, Drum'n'Bass			12B	701	701	0137	907
BBC Radio 2	adult-orientated pop music (classics & current) and talk	88.1 - 90.2 FM		12B	702	702	0102	902
BBC Radio 3	classical and serious music, drama	90.2 - 92.4 FM		12B	703	703	0103	903
BBC Radio 4 FM	news, documentary, drama, comedy	92.4 - 96.1 FM 103.5 - 104.9		12B	704	704	0104	904
BBC Radio 4 LW	news, documentary, drama, comedy		198 LW 720 MW in London plus Plymouth 774, Hayle (Cornwall) 756, Newcastle 603, Carlisle 1495, Aberdeen 1449, Enniskillen 774, Lisburn 720, Derry 720 and Glasgow 720.	12B		710	0143	911
BBC Radio 4 Extra	comedy, drama and discussion			12B	708	708	0131	910
BBC Radio 5 Live	news and sport		909 MW, 693, 990	12B	705	705	0105	905
BBC Radio 5 Live Sports Extra	extended coverage of sporting fixtures			12B	706	706	0144	908
BBC Radio 6 Music	young adult-orientated music			12B	707	707	0120	909
BBC Asian Network	news, features and music for British Asians		837 MW (Leicestershire) 1449 (Peterborough) 1458 (Birmingham & West Midlands) 828 (Wolverhampton)	12B	709	709	0119	912
BBC World Service	news and features			12B	710	711	0115	906
BFBS Radio	British forces radio			11D (England, Wales and Northern Ireland) 12A (Scotland)		786	0211
Capital Xtra	Hip hop and RnB	FM 96.9, 107.1 London		11D (England, Wales and Northern Ireland) 12A (Scotland)		720	0144	959
Classic FM	classical music	99.9-101.9 FM		11D (England, Wales and Northern Ireland) 12A (Scotland)	731	721	0106	922
Kiss	dance and RnB	100.0 FM in London and FM in East Anglia and Severn Estuary		11D (England, Wales and Northern Ireland) 12A (Scotland)	713		0178	963
LBC	news, talk and phone-ins	97.3 FM (London)		11D (England, Wales and Northern Ireland) 12A (Scotland)	732	974	0112	919
Magic 105.4 FM	adult contemporary	105.4 FM (London)		11D (England, Wales and Northern Ireland) 12A (Scotland)	715		0180	928
Planet Rock	classic rock			11D (England, Wales and Northern Ireland) 12A (Scotland)		730	0110	924
Premier Radio	Christian radio station		1305, 1332 and 1413 MW in London	11D (England, Wales and Northern Ireland) 12A (Scotland)	725		0123
Smooth Extra	adult contemporary music	60% of programming shared with Smooth Radio London on 102.2 FM		11D (England, Wales and Northern Ireland) 12A (Scotland)			0146
Talksport	sport and phone-ins		1053, 1089, 1071, 1107 MW	11D (England, Wales and Northern Ireland) 12A (Scotland)  Also available on local DAB in London and Scotland	723	731	0108	927
UCB UK	Christian radio station			11D (England, Wales and Northern Ireland) 12A (Scotland)			0125	914
Radio X	modern rock music	104.9 FM (London), 97.7 (Manchester)		11D (England, Wales and Northern Ireland) 12A (Scotland)		723	0113	960

Semi-national analogue and digital stations[edit]

Stations which are available nationally on Freeview and/or satellite and/or broadcast on more than one local DAB multiplex

Name	Format	Analogue Availability	DAB Channels	Freeview	Freesat	Sky	Virgin
Absolute Classic Rock	Classic Rock	Unavailable	Dundee (11B), Edinburgh (12D), Glasgow (11C), Inverness (11B), London (11B), Central Lancashire (12A), Humberside (11B), Leeds (12D), Liverpool (11B), Northern Ireland (12D), South Yorkshire (11C), Tyne and Wear (11C) and Teesside (11B)		725	0203	952
Absolute Radio 90s	Music from the 1990s	Unavailable	London (12C), Birmingham (11C), Dundee (11B), Edinburgh (12D), Glasgow (11C), Humberside (11B), Inverness (11B), Central Lancashire (12A), Leeds (12D), Northern Ireland (12D), Teesside (11B) and Tyne and Wear (11C)			0201
Capital	Hit music	See England, Scotland and Wales lists for local FM / DAB network	Digital feed of Capital London available in Bristol and Bath (11B), Bath and West Wiltshire (10D), Cambridge (11C), Cornwall (11B), Herts, Beds and Bucks (10D), Norwich (10B), Northamptonshire (10C), Oxfordshire (10B), Peterborough (12D), Reading and Basingstoke (12D), Somerset (10B), Southend and Chelmsford (12D) and Swindon (11C)	724	719	0109	958
Chill	Chill-out music	Unavailable	London (11B), Nottingham (12C) and Leicester (11B)
Gold	Classic Hits	See England list for local AM / DAB network	Digital feed of Gold London available in Ayr (11B), Birmingham (11C), Bournemouth (11B), Cambridge (11C), Central Scotland (11D), Cornwall (11B), North Devon (11C) Exeter/Torquay (11C), Humberside (11B), Kent (11C), Manchester (11C), Norwich (10B), Peterborough (12D), Plymouth (12A), Reading/Basingstoke (12D), Southend/Chelmsford (12D), Sussex (11B) and Swindon (11C)		722	0189	923
Gaydio	Dance	FM in Manchester (community station)	London (11B), Sussex (11B)
Heat Radio	80s, 90s, 00s and current pop	Unavailable	Birmingham (11C), Cambridge (11C), Dundee and Perth (11B), Edinburgh (12D), Glasgow (11C), Central Lancashire (12A), London (12C), Humberside (11B), Inverness (11B), Kent (11C), Leeds (12D), Liverpool (11B), Manchester (11C), Northern Ireland (12D), Nottingham (12C), South Yorkshire (11C), Stoke-on-Trent (12D), Sussex (11B), Swansea (12A), Tyne and Wear (11C) and Teesside (11B)	716
Heart	80s, 90s and Today	See England, Scotland and Wales lists for local FM / DAB network	Digital feed of Heart London on Derbyshire (10B), Leicester (11B) and Nottingham (12C)	728	0733	0124	918
Kiss	Dance and RnB	FM in London, Severn Estuary and East Anglia	London (12C), Bristol and Bath (11B), Cornwall (11B), Exeter and Torbay (11C), Plymouth (12A) and Swansea (12A)	713		0178	963
Kisstory	Classic dance and RnB	Unavailable	London (12C), Birmingham (11C), Cambridge (11C), Dundee and Perth (11B), Edinburgh (12D), Glasgow (11C), Humberside (11B), Central Lancashire (12A), Leeds (12D), Liverpool (11B), Kent (11C), Northern Ireland (12D), Nottingham (12C), South Yorkshire (11C), Stoke-on-Trent (12D), Sussex (11B), Swansea (12A), Teesside (11B) and Tyne and Wear (11C)	714
Panjab Radio	Asian radio station aimed at Punjabi speakers	AM in North London	London (11B), Birmingham (11C), Wolverhampton (11B), Coventry (12D) and Bradford and Huddersfield (11B)			0130
Sunrise Radio	Asian radio station	AM in London	Herts, Beds and Bucks (10D), Northamptonshire (10C), Kent (11C) and Surrey (10C)

Source: https://en.wikipedia.org/wiki/List_of_radio_stations_in_the_United_Kingdom 



All comes down does not feature on many radio stations as Kodaline are a relatively unknown band ( despite the growth in popularity over the past couple of years)
They do perform at festivals such as Radio 1's big weekend.

Other artists similar to Kodaline that may feature on the same radio stations might be Ed Sheeran or James Bay as these artists perform similar genres to Kodaline.

This would link to the audience profile of the station as Kodaline's main audience are teenagers through to people in their 30's. This would also be the target audience for the radio stations that Kodaline's music would be played on.